The Rebranding of HP

Moving Brands partnered with HP to re-brand the worlds biggest technology company. The once iconic brand was deemed dull and lifeless by consumers and business customers alike.

The identity is based on a 13º angle which is echoed across the typography, promotional graphics, product design and user interface which Moving Brands created for HP.

Check out the source link for much more detail on the project.

– Itsuki Coward



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