Saul Bass. The Pitch.
During studies I considered Saul Bass to be one of my favorite discoveries. He’s relationships with the likes of Alfred Hitchcock and Martin Scorsese saw him produce some of the most iconic film titles and posters to date. These included timeless classics such as The Man with the Golden Arm, Psycho and Casino, his last film title sequence.
Truly an influential graphic designer. Anyway we are here to talk about logos. This pitch (a rather long watch, but worth it) was for the ‘Bell System’ in 1983. I was simply humbled. The guy smacked the ball out the park with this, and ball should remain in orbit!
– Harry Akakpo
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